We were recently bought that Microsoft recently applied for a trademark for a service called ‘Mixplay’. The connection to Microsoft’s streaming service, Mixer.com, is pretty obvious, but it becomes more interesting as you go deeper into your trademark.
Software, specifically, digital content assets in the form of files and applications that allow users to personalize content and games to play, download, share and exchange; software to create, view, publish, produce, transmit and play animations, videos, sound and graphics; software for use as a tool to customize, design and update text and animation; video game software.
Software as a service (SaaS) that let users to customize content and games to play, download, share and exchange; software-as-a-service (SaaS) that allows users to create, view, publish, produce, transmit and play animations, videos, sound and graphics; software-as-a-service (SaaS) to customize, design and update text and animations; software as a service to play video games.
SaaS sounds good in Microsoft’s alley, given the success of Office 365 and other products, but the descriptions about “publish, produce, broadcast” and graphics, animations and text sounds like a complete video editor for Xbox gamers . as Upload Studio, or perhaps a stream overlay creator, similar to StreamJar or StreamLabs, which allows mixer broadcasters to improve their transmissions with text, images and other triggers.
We have communicated with Microsoft to comment on Mixplay and, of course, trademarks do not necessarily lead to products (as HoloPet has seen). Also, the language in trademarks tends to cover as many bases as possible, “Mixplay” could simply be used to refer to a smaller feature as part of Mixer, perhaps. However, given the stasis of Upload Studio, and the lack of overlays for streamers that use Xbox, instead of PC, I feel like Mixplay could be real. We’ll have to wait and see.
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